What is Off-Page SEO
Off Page Optimization is also one of the types of
SEO that are not controlled by the page coding.
Examples of Off-page optimization Link building, Blog posting, Image Sharing, Document Sharing, Video Sharing, Info graphics submission, Increasing Page Rank and Page Authority, Article submission, Getting high quality links from relevant sites etc.
Techniques used for off page SEO are essentially:
- quality content development for gaining natural backlinks
- linkbaiting
- guest blogging
- social media optimization
- directory submission
- social bookmarking
- online press releases
Many black hat SEO techniques are used for off page SEO:
- splogs
- comment spam
- content spinning (for creating website networks)
- paid linking
- URL scraping